For the first time in Chattanooga history, streaming video technology was used to provide a real-time webcast of a major Chattanooga Chamber of Commerce event on the Internet. Fire Eye Productions, Inc., an Early Innovator Award finalist in 2007, streamed the 2009 Spirit of Innovation Awards providing a way for 500 people who were not able to make the event in person view the live webcast from their own computer.

“Fire Eye’s live streaming service was quick, easy and effective,” said J.Ed. Marston, vice president of marketing and communications at the Chattanooga Area Chamber of Commerce. “With only two hours notice, 500 of our members were able to watch live as an important business event unfolded.” Read the rest…

Kris Simmons, executive producer and CEO of Chattanooga-based Fire Eye Productions, Inc., is Carson-Newman College’s Outstanding Young Alumnus 2008-2009.

Each year the Alumni Association of Carson-Newman College seeks to recognize persons who, through exemplary personal achievement, service and leadership are an inspiration to faculty, students, alumni and friends of the college. Read the rest…

Are you getting the results you want from your trade show marketing?

Are you attracting enough prospects to your booth? Would finding a more dynamic way to present your products and services lead to more success?

Discover how one of our clients used an interactive DVD presentation to get better results in this case study. Read the rest…

Advertising on television via commercials has long been accepted as a cost effective way to reach the largest amount of your target audience. Return for your investment usually exceeds other forms of advertising like bulk mailings or mass emails, newspaper or magazine advertisements. When the decision has been made to use television for advertising, you’ll need to find the right fit in a video production agency. Read the rest…

Gone are the days of flip charts and overhead projectors! Great technology today exists for every budget and every level of expertise to be able to put together a flawless Audiovisual Presentation! Many companies and organizations use high quality audiovisual support to make their events, seminars and conferences more engaging and entertaining. Whether you wish to try it yourself, or hire professionals… these three tips will ensure a flawless presentation. Read the rest…

Slips & falls, machinery malfunctions, fire hazards, toxic chemical spills… often preventable occurrences can become a company’s worst nightmare. Whether a small or mega business, the benefit of using a Safety Video is extensive.

Simple fact: taking a preventative approach to avoiding workplace accidents will increase productivity and reduce associated costs. The most effective safety training programs incorporate Safety Videos.

Did you know? Increasing numbers of top manufacturing, construction and printing companies are turning to Safety Videos for their first source of training. Gone are the days of requiring managers to provide training, and make-up training, and training again – only to lose incredible amounts of their own productivity. And for those companies with a high employee turnover, training may seem endless. Read the rest…

Usually when a client says “here’s a home video that we’d like you to use as inspiration for our corporate video,” I cringe because the production value is often less than desirable. However, Suzanne Rodgers and Amanda Carmichael with Unum Group showed me something that was VERY cool. Amanda’s husband had created an effect that included placing several photos on a table before cutting to a photomontage of her grandparents’ 50th wedding anniversary. So I took that concept and ran with it!

The purpose of the video project was to kick off the employee’s 2007 United Way Campaign at Unum. The video featured several interviews with employees that had either benefited directly from a program funded by the United Way or had played a role in supporting the efforts of the United Way. Each interview was supplemented with photos provided by the interviewees and motion graphic treatments created by us. Read the rest…

Why should I work for you? Why should anyone?

I’m not looking for a job…but if I were a talented prospect searching for one in your industry, how would you capture my attention? What would you say or present that would convince me to choose you over your competitors?

Every business needs a competitive edge when it comes to attracting quality employees and a great way to do this is to produce and distribute a recruiting video. Here are the characteristics of a successful recruiting video: Read the rest…

Most businesses are looking for more effective ways to promote their products and services. Here’s a great way to incorporate video into your marketing efforts.

Use TV screens in your lobbies and waiting areas to cross-sell lesser known products and services to your current customer base. This is a fantastic way to introduce your more expensive services or to feature special promotions.

This marketing tactic works for just about any business. When people are sitting in your lobby or waiting area, you have a captive audience. If you aren’t using your TV screens to educate them on your products and services, you are missing a huge opportunity. Read the rest…