Why should I work for you? Why should anyone?

I’m not looking for a job…but if I were a talented prospect searching for one in your industry, how would you capture my attention? What would you say or present that would convince me to choose you over your competitors?

Every business needs a competitive edge when it comes to attracting quality employees and a great way to do this is to produce and distribute a recruiting video. Here are the characteristics of a successful recruiting video:

Focus – Make sure your video communicates to the exact type of employee you are trying to recruit. Do you want to recruit high-level executives, mid-level managers with a lot of experience or young professionals fresh out of college? The best videos will only feature one target market but because of budgetary reasons, most recruiting videos are designed to speak to many types of prospective employees.

Empathy – Demonstrate that you understand the concerns of your prospective employees. They are looking for assurance, but first you have to show that you understand and empathize with their concerns. For instance, most recent college graduates are concerned about their social life and how fast they can move up within your company. Employees with young children are concerned about flex-time, sick-days and how often they may be expected to work late, on the weekends or to travel out of town. Experienced executives are concerned about the stability of your business, the quality of your support staff and the company’s overall growth potential.

Solution – Show that you have a solution for their concerns. For the young professionals, talk about all the wonderful things your community offers regarding nightlife and outdoor activities. Discuss the types of programs you have in place to help them get to know other young professionals in your business and talk about the community programs you support that cater to young professionals. For the employees with young children, explain your policies regarding flex-time, vacation days, sick days, medical benefits and your overall philosophy regarding quality of life for them and their families. For the executives, focus on the overall strength of your business and where it stands in the marketplace. Talk about your vision for the future and how they can play an important role in the company’s growth.

Benefits – Talk about all the other great things that come with being employed at your company, beyond just what they are concerned about. What else will they get that will make them feel even better about working for you? Do you offer professional development opportunities, financial incentives for exceeding goals, cell phone allowances, expense accounts, free parking, personal time off days, etc.?

Proof - Let some of your employees talk on camera about the various reasons they chose to work for your business, what they have experienced in their time there and why they recommend that your prospects apply for employment. This validates all that you have promised in the sections above which adds credibility to your video.

Action – With confidence and clarity, tell your prospective employee exactly what they need to do next to apply for employment or to find out more information. This will be at the very end of the recruiting video and will usually include a telephone number, website address and perhaps an email address.

Distribution – After you have produced your recruiting video, you’ll want to synergize it by delivering it on multiple platforms. Create a DVD that you can run on a screen at trade shows and burn it to CD-ROM cards that can be given away at your booth. Your video should also be posted on your website and shared via emails to prospective employees.
Want to learn more about producing a recruiting video for your company? Call Kris Simmons at 423.757.9585 or send an email to kris@fireeyeproductions.com for a free consultation.

Fire Eye Productions, Inc
“Helping You Bring Recruiting To Life With Videos and Interactive Media!”
http://www.fireeyemedia.com