The first step in writing a great script for your safety video is to develop a solid script outline. Once your outline is complete and has been reviewed and approved by all the members on your safety team, it’s time to forward the outline to your safety video producer so they can begin work on the safety video script.

The safety video script contains two columns. The right column is labeled “AUDIO” and the left column is labeled “VIDEO.” In the “AUDIO” column, your safety video producer will take all the information you included in the script outline and will write the copy that is to be read by the professional narrator. Basically, this is when the bullet points you included in each section in the script outline will be converted into conversational language that can be understood by your employees, contractors and vendors. Read the rest…

You may be wondering if it makes sense for you to produce a safety video for your business. I’ve created a list of questions that can help you determine whether or not a custom safety video is a good investment for your training program.

1. Are you required to train new employees, contractors and/or visitors on important safety procedures and hazards related to your work site?

If your answer is YES, think about how repetitive this task is and how much time you spend delivering basic training that a safety video can do for you. Do you deliver the same training every day, week or month? Could your time be better spent doing something other than basic safety training on a daily basis? I’m not saying that basic safety training isn’t important. But does it have to be administered by you or any other human for that matter? Once you introduce a safety video into your training program, you’ll never look back.

After putting the time, money and effort into the production of your safety video, it will work for you over a period of 5+ years. (I know of several companies that are still using safety videos they produced in the 1980s.) The only time you’ll have to update your safety video is when new standard is issued, or when a new process or piece of equipment is added to your work flow. Updating your safety video is cost-effective IF you work with a video agency that sets your project up correctly at the very beginning. Read the rest…

Now that you’ve decided to produce a safety video for your company, the next step is developing the outline for your safety video script. The most important step in producing a safety video is to write a rock-solid video script. However, without a thorough script outline, getting started on the video script can be a daunting task. Since the process of writing a script outline can be both challenging and frustrating for anyone who isn’t a writer by trade, here are a few tips that will help you get started on your way to achieving success with safety videos.

1. Analyze your current safety training presentation. Much of what you’ll need for your safety video script is already in your existing material. How do you move through the presentation? Do you have main headings followed by sub headings and bullet points? Most training materials will be formatted in this fashion whether its being delivered via PowerPoint or from a handbook. Read the rest…

A few weeks ago, I asked George Moody (Safety Director) and Brandon Meredith (Communications Consultant) of Astec Industries, Inc. to share their thoughts about a safety video I produced for use as part of their new employee orientation program for all 13 subsidiary companies. Here are their responses to my questions:

1.) Why did you  choose to produce a safety video? What were the circumstances that led to this  decision?

We wanted a video/DVD to show new employees the how, what, when, and where about our safety procedures/safety program.

2.) Describe how your safety video is used in your safety training program? Who do you show it to? How do you show it? How frequent do you use it?

After receiving the DVD, all existing employees were required to view it.  From that point, all new employees viewed the DVD during the “New Employees Safety Orientation.” Read the rest…

CHATTANOOGA, TN - Fire Eye Productions, Inc., a leading provider of corporate video production, audiovisual and webcasting solutions, today announced that Christy C. Simmons has been appointed as their new Chief Financial Officer.

Kris Simmons, Fire Eye’s Executive Producer and CEO, said, “We welcome Christy as our new CFO.  She has done an excellent job as our Office Manager and Controller in enhancing our efforts to improve profitability during a period of rapid change in our company, and she has the necessary financial expertise and leadership skills for the CFO position.  Her appointment provides a strong continuity in that role.”

Mrs. Simmons has over 10 years of financial management experience.  Prior to joining Fire Eye Productions, Inc., she held the positions of Office Manager and Controller at various medical offices in Northwest Georgia, and served as President/CEO of her own medical transcription company. Read the rest…

For the first time in Chattanooga history, streaming video technology was used to provide a real-time webcast of a major Chattanooga Chamber of Commerce event on the Internet. Fire Eye Productions, Inc., an Early Innovator Award finalist in 2007, streamed the 2009 Spirit of Innovation Awards providing a way for 500 people who were not able to make the event in person view the live webcast from their own computer.

“Fire Eye’s live streaming service was quick, easy and effective,” said J.Ed. Marston, vice president of marketing and communications at the Chattanooga Area Chamber of Commerce. “With only two hours notice, 500 of our members were able to watch live as an important business event unfolded.” Read the rest…

Kris Simmons, executive producer and CEO of Chattanooga-based Fire Eye Productions, Inc., is Carson-Newman College’s Outstanding Young Alumnus 2008-2009.

Each year the Alumni Association of Carson-Newman College seeks to recognize persons who, through exemplary personal achievement, service and leadership are an inspiration to faculty, students, alumni and friends of the college. Read the rest…

Are you getting the results you want from your trade show marketing?

Are you attracting enough prospects to your booth? Would finding a more dynamic way to present your products and services lead to more success?

Discover how one of our clients used an interactive DVD presentation to get better results in this case study. Read the rest…

Advertising on television via commercials has long been accepted as a cost effective way to reach the largest amount of your target audience. Return for your investment usually exceeds other forms of advertising like bulk mailings or mass emails, newspaper or magazine advertisements. When the decision has been made to use television for advertising, you’ll need to find the right fit in a video production agency. Read the rest…

Gone are the days of flip charts and overhead projectors! Great technology today exists for every budget and every level of expertise to be able to put together a flawless Audiovisual Presentation! Many companies and organizations use high quality audiovisual support to make their events, seminars and conferences more engaging and entertaining. Whether you wish to try it yourself, or hire professionals… these three tips will ensure a flawless presentation. Read the rest…